Smokey the Bear
Along with Muhammad Ali (“Don’t Do Drugs!”), the Keep America Beautiful campaign to stop littering (“Don’t be a litterbug!”) and President Jimmy Carter urging us to turn down the heat and put on a sweater, Smokey the Bear factored in quite prominently to my formative years. Thanks to him, to this day still I have an outsized paranoia of unwittingly setting the forest on fire. This sign is posted on the side of the firehouse in Jeffersonville, NY. The last I knew it had been removed to make way for a more contemporary mural. I was so happy to see that he’s back in place. And don’t you just totally dig his pants!